omergolan

Landing page

Studential project

2026

Business and personal branding

Design field

Client

You are required to choose a subject, experience, product, and/or service that you wish to brand.

You must characterize this product, distill its uniqueness, differentiate it from competitors in the category, and target it toward a specific audience. Subsequently, you should build a unique and coveted experience for it. Please note that the task is open to any product or service idea.

The brief / Personal Branding for a Product or Service

Why? The inspiration for this project stems from my personal experience as a frequent tailoring client (As I am 1.60 cm tall).

Problem & Vision

The Problem

A chaotic, purely technical experience dropping off and picking up garments in random bags from home

The Vision

Driven by a strong belief in garment enhancement, I wanted to replace this mess with a premium boutique experience that respects both the garment and the client.

Establishing a tailoring studio that elevates traditional repair into a unique and enhanced experience.

Each garment undergoes careful treatment, returning to the client feeling entirely brand new.

The concept

Guiding priciples

In-depth research and visual deconstruction of the tailoring world from the finest details to the studio space.

Research & Vision Board

Fine details

Renewed

Experience

Non industrial

Luxury

Refined

Visual Language

I chose to anchor the design direction around a specific sewing stitch. The selected stitch, showcased here, became the foundation for the brand's entire visual identity.

עברית

Typography

Light

משקל דק

English

Color Palette

Cream

#FFF9E7

Jeans

#342F84

Red Velvet

#C62038

Forest

#193F37

suede

#5F4923

Faded red

#9B3B3A

Retro blue

#357289

Sweet Caramel

#965538

Atelier Simulations

Social Networks

atelier_tailoring

Instagram Feed

Instagram Story

The Brand Naming

Following extensive visual research and a verbal exploration of the textile and craft world, I chose the name:

Atelier

Of French origin, the term refers to an artist’s or designer’s workspace or studio, dedicated to craftsmanship and meticulous, personalized creation.