You are required to choose a subject, experience, product, and/or service that you wish to brand.
You must characterize this product, distill its uniqueness, differentiate it from competitors in the category, and target it toward a specific audience. Subsequently, you should build a unique and coveted experience for it. Please note that the task is open to any product or service idea.
The brief / Personal Branding for a Product or Service
Atelier
Handcrafted Tailoring
Tailoring studio that elevates traditional repair into a unique and enhanced experience.
Landing Page & Simulation
Case Study
Case Study
Positioning
Boutique tailor shop for the enhancement and meticulous care of garments
Values
Experiential, innovative, precision
non-industrial, professionalism
Personality
Accuracy, Qualitative, Thorough
Brand promise
Providing the feeling of purchasing a new garment
The starting point
Why?
The inspiration for this project stems from my personal experience as a frequent tailoring client
(As I am 1.60 cm tall…)
Case Study
Choosing to Brand a
Tailor shop
A chaotic, purely technical experience dropping off and picking up garments in random bags from home
Driven by a strong belief in garment enhancement,
I wanted to replace this mess with a premium boutique experience that respects both the garment and the client.
The Problem
The Vision
Research & Vision Board
In-depth research and visual deconstruction of the tailoring world from the finest details to the studio space.
Visual Language
I chose to anchor the design direction around a specific sewing stitch
עברית
Light
משקל דק
English
Color Palette
Cream
#FFF9E7
Jeans
#342F84
Red Velvet
#C62038
Forest
#193F37
suede
#5F4923
Faded red
#9B3B3A
This stitch,became the foundation for the brand's entire visual identity
Sweet Caramel
#965538
Retro blue
#357289
Typography
גד מאסטר פונט
Ezer Solid TRIAL ONLY
Client | Studential project
Design field| Business and personal branding
Year| 2026
Tool| Illustrator