JULIAN
Cocktail lab
Bold
Regular
Absolute Black
#000000
Pure White
#FFFFFF
Soft Sky
#74B4E3
Green Tea
#8BCA7A
Bubblegum
#E374AE
Logo
Vd
Vodka
Te
Tequila
Gn
Gin
Vd
Vodka
01
Vd
Vodka
02
Te
Tequila
03
Te
Tequila
04
Gn
Gin
05
Gn
Gin
06
Katznelson street, Givatayim
Julian Bar, a bar in my neighborhood
Final Products
Low Foot Traffic
The bar struggles to attract
customers and is often empty
Roboto
Roboto
Typography
Julian/ Project overview
The brief / Rebranding a food establishment
All around us, there are many dozens of food establishments, cafes, fast food places, restaurants, delicatessens, etc. You must choose one such place. Distill the uniqueness of the place both in the type of food and in "it's story". Create a new visual experience for that place.
It should be emphasized that there is no need to change
the name unless you decide that it is necessary for the new positioning you wish to create.
Studential project
2025
Business and personal branding
Design field
Client
Rebranding for Julian bar
The graphic structure of the
periodic table
The minimalist, functional
aesthetic of white
research labels
Visual Language
The visual language is based on distinct laboratory elements:
I was looking for a technical laboratory font, refined for an elegant bar experience
Bottled cocktails & Packaging
Landing page and bar Simulation
Serving style & Accessories
Bottled cocktails
Menu
A Cocktail Lab inspired by the scientific world
year
Lack of Identity
It operates without a clear
concept or unique hook
Uninviting Image
The current visual identity and atmosphere fail to draw people in
The concept
I researched laboratory environments to build the brand's visual identity
Research & Vision Board
Color palette
Julian periodic table
The Problem
JULIAN
Cocktail lab
I had so much fun!
Bye!!!
