The brief / Rebranding a food establishment
All around us, there are many dozens of food establishments, cafes, fast food places, restaurants, delicatessens, etc. You must choose one such place. Distill the uniqueness of the place both in the type of food and in "it's story". Create a new visual experience for that place.
It should be emphasized that there is no need to change
the name unless you decide that it is necessary for the new positioning you wish to create.
JULIAN
Cocktail lab
JULIAN
Cocktail lab
A Cocktail Lab inspired by the scientific world
Positioning
Signature cocktails crafted especially for you
Values
Experience, Innovation, Freshness, Conceptual
Personality
Mature, Sophisticated
Brand promise
A cocktail lab experience, featuring meticulous concoctions crafted exclusively for the venue
The Problem
Lack of Identity
It operates without a clear
concept or unique hook
Low Foot Traffic
The bar struggles to attract
customers and is often empty
Uninviting Image
The current visual identity and atmosphere fail to draw people in
Research & Vision Board
I researched laboratory environments to build the brand's visual identity
The graphic structure of the
periodic table
The minimalist, functional
aesthetic of white
research labels
Visual Language
Color Palette
Typography
Absolute Black
#000000
Pure White
#FFFFFF
Soft Sky
#74B4E3
Green Tea
#8BCA7A
Bubblegum
#E374AE
I was looking for a technical laboratory font, refined for an elegant bar experience
Bold
Regular
Roboto
Roboto
Julian
Cocktail Lab
Client | Studential project
Design field| Business and personal branding
Year| 2025
Tool| Ilustrator, Midjourney, Figma
I had so much fun!
Bye!!!